Growth Hacking and SEO

Hello Friends, on 21st March 2016, I was discussing Growth Hacking and SEO with my friend and #SEOTalk (a weekly twitter chat on Monday, 8.30 pm IST / 3.00 pm GMT) host, Malhar Barai 

Here is a transcript of Q&A on Growth Hacking and SEO discussed during the chat.

Growth Hacking and SEO 

Q1. What is Growth Hacking? And can it be applied to SEO.

A1 #GrowthHacking a/c to @aginnt, one whose passion & focus is pushing a
metric through use of a testable & scalable methodology #SEOtalk

A1b #GrowthHacking is all about implementing data backed marketing strategies
for Growth. This can be applied to SEO. #SEOtalk

A1c For #SEO, off page optimization is the best place where we can try
#GrowthHacking but never ever indulge in grey/black hat SEO #SEOtalk


Q2. What are some growth hacking strategies for SEO.

A2 #GrowthHacking activities for #SEO can't be done in silos, it has to be aided by
#contentmarketing & #smm #SEOtalk

A2b Getting quality Backlinks, ranking for certain keywords and domain authority
is the main goal. #SEOtalk

A2c Guest blogging is the best way to get quality Backlinks, Joel from @buffer did
150+ guest blog in 9-month #SEOtalk

A2d long tail keywords are key to get top SERP ranking in contested market, All of
this going to affect domain authority too #SEOtalk


Q3. Are there some tools to help SEO growth hacking?

A3 for long tail keyword research @semrush, @moz open site Explorer,
keywordtool.io, @epictions, @buzzsumo #SEOtalk

A3b Monitor Backlinks, colibri.io, ahrefs, Google Analytics (yes it works and free
too), kiss metrics #SEOtalk





Q4. How do you know, your SEO growth hacking strategies working or not.

A4 Three metrics 1. Domain Authority 2. Page Authority 3. Quality Backlinks from
Top Domain Authority Will decide, whether your strategies working or not
#SEOtalk

A4b DA & PA, you can check on various tools, any score above 50 on a 1-100 scale
will be quite good #SEOtalk

A4c 1 Backlinks from Top DA site like huff post is more valuable than 5 Backlinks
from low DA sites #SEOtalk


Q5 What are your personal tips on SEO growth hacking.

A5 Always check referring links & build good relationship with them, provide
more data about you to get more Backlinks #SEOtalk

A5b Use #Influencers outreach to get mentions and Backlinks #SEOtalk


Q6. What expert or blog is a great resource for SEO growth hacking.

A6 The original #GrowthHacker @seanellis and his @growthhackers, Growth
Marketer of @uber - @andrewchen #SEOtalk

A6b some great resources from @neilpatel @sujanpatel @kevanlee @moz
@semrush


Bonus Q7. On Twitter's 10th birthday, does twitter has a place in your seo
growth hacking. #Twitterlove.

A7 #Twitter has a special feature, pinned tweet, through which you can get
sustained quality referral traffic #LoveTwitter #SEOtalk

A7b #Twitter is that place, where you can post your #content several times to get
clicks & quality Traffic. Use this wisely #SEOtalk


Over to you :

Which resourced do you find most valuable on Growth Hacking and SEO, do share in the comment or on Twitter :)


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5 ways to creating engaging social media post

We all want to create engaging social media posts to get more likes, shares, comments and a close sale (many times). But, how often fail to do that effectively.

There are many ways to create engaging social media post; here are 5 ways to do that.

Let's explore it :)

5 ways to creating engaging social 

1. Shorter Post length - This is one of the most important factors to get more likes, shares/retweets, comments.

• Twitter:  Use 100 - 120 characters in your tweets to get re-tweets and quoted by others.
• Facebook: Use 120 - 140 characters in your posts to make it shorter and crisp to read and get more engagement.
• Linkedin: Try to be short and concise (approx 200 - 250 characters)

2. Use Images/Videos/Gifs -  "An image is worth of 1000's of words", you may have heard this 1000's of time earlier. Nothing new in this, at the same time it is proven psychologically our brain is attracted towards visual. So, take the advantage of this and share your social media post with beautiful images. You can click images yourself or can use stock images available freely on the web.

You can use some easy tools/website to make beautiful images, videos, gifs even infographics.

Here is a small list to help you all:

• Canva
• Pablo by Buffer
• PicMonkey
• Giphy
• Shutterstock

Use images/videos/gifs to make engaging social media posts 

3. Use Hashtags/Keywords - Almost every measure social media platform including facebook, Youtube, Twitter, Pinterest, Instagram, Tumblr Google plus supports Hashtags. 

But what is "Hashtag" - it is a simple keyword, which is written after "#" sign, for example- "#Socialmedia" is a hashtag.

Hashtags or keywords in your social media post help to reach more people and increases the life of your social media post.

Here are some tools, which will help you to find relevant hashtag for you -

• Rite Tag
• Hashtagify
• Hashtags

4. Use Humor - We all are humans and we all love some humor and fun side. Social media is for making connections and igniting conversations. It is not like your official website or office workspace. Have some fun in your social media post. You can present boring messages into a funny image tweet or a shorter video.

Some brands even NGOs are doing it to raise awareness and making more connections.

for example -  A Govt agency tweeting in a humorous way! Try it!

5. Humanize your Brand on social media - Show your Brand's human side on social media.

Reply and thanks to those people, who likes, comments and share your social media post. This way you will provide a good incentive to the people to share your post and making it more engaging.

Now you have some cool ways to create engaging social media post. Use it in your next social media post and tell me your experience.

If you have some other cool tips, do share it in the comment.

If you like it.

Share it with your friends.

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Twitter: 3 ways to gain followers and authority

Twitter is one of the best social media platforms for real-time marketing & monitoring and people often struggle to get followers and authority here. Initially, I also faced the similar situation but later on I learned how to get followers and build authority.

Here is an article from Social media examiner, in which author explains 4 simple ways to grow twitter following. These are, find and follow relevant people, tweet interesting stuff, engage with others and promote your twitter account through other channels. Engaging with other like-minded people around certain topic will increase your authority and help you to gain new followers. Tweet with images and see what your audience is talking about, join the conversation and build your authority.

Here is another article from Crowdfire, in which they explain 25 ways to gain twitter followers. Some of the important ways are having a proper bio, Tweeting at the best time, maintain tweeting frequency and participate in Twitter chats to gain follower and build authority. This article too says engage with your audience, reply your mentions and interact with influencers. 

Both of the above articles have common points to gain followers and build authority.

Top 3 ways are as follows:

1. Follow people - Follow relevant people from your industry to get updated on your industry.
2. Engage - Engage with your audience, influencers, reply to mentions, like or retweet the relevant tweets to gain more visibility.
3. Twitter Chats - Participate in your industry related twitter chats to build you authority and gain followers.

These are simple tips for anyone who is new to twitter or want to get more followers and build authority.

What are your tips on growing twitter followers?

Share it in comments.

I am Varun Kumar from India. 

In Digital Marketing, Social media, Content Marketing, Blogging. 

I love to travel, photography and food.

Connect with me here:

Twitter - Click here to connect

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Linkedin - Click here to connect

PS: This article is written as an assignment for the 

Engagement & Nurture Marketing Strategies

by Northwestern University (http://bit.ly/1HOXtlA) on Coursera.