How to Growth Hack your Social Media Engagement

Hello friends, We all use social media for personal & professional reason on a day to day basis. We all love posting interesting stuffs, selfies, articles, videos, snaps  and many more thing, but what if we can get 100 likes instead of 10-12 likes. We can surely increase this in short time, but social media engagement is a long-term strategy which is based on real one to one conversations.

How to Growth Hack your Social Media Engagement

This week on 12th April 2016, I was the guest host on weekly #Rubhusocial  Twitter chat  hosted by Akathma Devi. We have discussed, "How to Growth Hack your Social Media Engagement." This is not a rocket science, you need consistency in your content and have to be there to engaged in real time to get long term Engagement.

#Rubhusocial is one of most engaged twitter chat in India around Digital Marketing & Social Media.

How to Growth Hack your Social Media Engagement

Here is Q&A done on #Rubhusocial -

Q1 What is Growth Hacking and can it be applied to social media Engagement. #Rubhusocial

A1 #GrowthHacking a/c to @aginnt, one whose passion & focus is pushing a metric through use of testable & scalable methodology #Rubhusocial

A1 #GrowthHacking is all about implementing data backed #marketing Strategies for Growth, which is well suited for #SocialMedia #Rubhusocial

Q1b before we dive in, what is social media Engagement. #Rubhusocial

A1b #SocialMedia Engagement is about consistent long term

Relationship with customer’s #Rubhusocial

A1b This is not about getting 1000 likes on one post & nearly zero Interactions on the next post. #Rubhusocial

A1b Consistent Engagement through real Conversation is the real metric for #SocialMedia Engagement #Rubhusocial

Q2 What is the real reason for low social media engagement?

#Rubhusocial

A2 Several reasons, mainly boring content, content without context, not targeting relevant #Niche segment #Rubhusocial

A2 lack of Consistency in the post's quality is one of many reasons. Always add value with humor (w/o Troll) to Increase Engagement #Rubhusocial

A2 Monotonous tone is another big reason, always have friendlier conversational tone to be engaged #Rubhusocial

SocialMedia is the place to be Social, 

don't bring board room formalities in your social media posts. 

Q3 Which are the best practices to Growth hack your social media Engagement. #Rubhusocial

A3 Think as a customer, what makes a social media post more

Engaging, you will get the answer #Rubhusocial

A3 stunning visuals but has to be relevant with the text of post. Short videos, #LiveStreaming like #blab & #periscope, quizzes, giveaways #Rubhusocial

A3 Contests - best way to involve customers to Increase Engagement & getting lots of User-generated Content to be used further #Rubhusocial

A3 These users generated content will be helpful to Increase further Engagement in long-term #Rubhusocial

A3 Reciprocity and exclusivity is the best tool to Growth Hack your social media Engagement #Rubhusocial

A3 Share the posts of your most engaged customers; give them the shout-out and exclusive gifts/perks. #Rubhusocial

Q4 How to measure social media Engagement. #Rubhusocial

A4 Social Media Engagement is a long-term metrics; you can measure by repeat customers, up-sells and conversation details #Rubhusocial

A4 On day to day basis likes, shares and other metrics can help but not a real metrics to be excited for #Rubhusocial

A4 Various marketing automation software, Google Analytics helps you to measure social media Engagement #Rubhusocial

Q5 Which brand or companies are a good example of Growth hacking their social media Engagement. #Rubhusocial

A5 having a million followers and only 10k engaged means, only 1% Engagement #Rubhusocial

A5 Highest % of engagement were received by @3mNews w/ 77.1%, @Pampers w/ 60.8% & @Coronaextrausa w/ 60%

http://buff.ly/23qQDg3 #Rubhusocial

A5 @Natgeo @WWE @Huffpost, all measure sports and fashion brands. #Rubhusocial

                       
Q6 Which platforms are best & future for social media Engagement. #Rubhusocial

A6 All visual platforms are the present & future of social media

Engagement. #Rubhusocial

A6 #YouTube #Instagram #Facebook #Snapchat and #LiveStreaming Tools #Blab will grow bigger & get a major chunk of social media Engagement #Rubhusocial

A6 Future of social media Engagement is also on chat apps like

#Messenger, #Whatsapp, and #Hike #Rubhusocial

Social media Engagement is a long-term investment like SEO, don't expect a quick fix. 

Be engaged to get Engagement. 

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Growth Hacking and SEO

Hello Friends, on 21st March 2016, I was discussing Growth Hacking and SEO with my friend and #SEOTalk (a weekly twitter chat on Monday, 8.30 pm IST / 3.00 pm GMT) host, Malhar Barai 

Here is a transcript of Q&A on Growth Hacking and SEO discussed during the chat.

Growth Hacking and SEO 

Q1. What is Growth Hacking? And can it be applied to SEO.

A1 #GrowthHacking a/c to @aginnt, one whose passion & focus is pushing a
metric through use of a testable & scalable methodology #SEOtalk

A1b #GrowthHacking is all about implementing data backed marketing strategies
for Growth. This can be applied to SEO. #SEOtalk

A1c For #SEO, off page optimization is the best place where we can try
#GrowthHacking but never ever indulge in grey/black hat SEO #SEOtalk


Q2. What are some growth hacking strategies for SEO.

A2 #GrowthHacking activities for #SEO can't be done in silos, it has to be aided by
#contentmarketing & #smm #SEOtalk

A2b Getting quality Backlinks, ranking for certain keywords and domain authority
is the main goal. #SEOtalk

A2c Guest blogging is the best way to get quality Backlinks, Joel from @buffer did
150+ guest blog in 9-month #SEOtalk

A2d long tail keywords are key to get top SERP ranking in contested market, All of
this going to affect domain authority too #SEOtalk


Q3. Are there some tools to help SEO growth hacking?

A3 for long tail keyword research @semrush, @moz open site Explorer,
keywordtool.io, @epictions, @buzzsumo #SEOtalk

A3b Monitor Backlinks, colibri.io, ahrefs, Google Analytics (yes it works and free
too), kiss metrics #SEOtalk





Q4. How do you know, your SEO growth hacking strategies working or not.

A4 Three metrics 1. Domain Authority 2. Page Authority 3. Quality Backlinks from
Top Domain Authority Will decide, whether your strategies working or not
#SEOtalk

A4b DA & PA, you can check on various tools, any score above 50 on a 1-100 scale
will be quite good #SEOtalk

A4c 1 Backlinks from Top DA site like huff post is more valuable than 5 Backlinks
from low DA sites #SEOtalk


Q5 What are your personal tips on SEO growth hacking.

A5 Always check referring links & build good relationship with them, provide
more data about you to get more Backlinks #SEOtalk

A5b Use #Influencers outreach to get mentions and Backlinks #SEOtalk


Q6. What expert or blog is a great resource for SEO growth hacking.

A6 The original #GrowthHacker @seanellis and his @growthhackers, Growth
Marketer of @uber - @andrewchen #SEOtalk

A6b some great resources from @neilpatel @sujanpatel @kevanlee @moz
@semrush


Bonus Q7. On Twitter's 10th birthday, does twitter has a place in your seo
growth hacking. #Twitterlove.

A7 #Twitter has a special feature, pinned tweet, through which you can get
sustained quality referral traffic #LoveTwitter #SEOtalk

A7b #Twitter is that place, where you can post your #content several times to get
clicks & quality Traffic. Use this wisely #SEOtalk


Over to you :

Which resourced do you find most valuable on Growth Hacking and SEO, do share in the comment or on Twitter :)


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Twitter: 3 ways to gain followers and authority

Twitter is one of the best social media platforms for real-time marketing & monitoring and people often struggle to get followers and authority here. Initially, I also faced the similar situation but later on I learned how to get followers and build authority.

Here is an article from Social media examiner, in which author explains 4 simple ways to grow twitter following. These are, find and follow relevant people, tweet interesting stuff, engage with others and promote your twitter account through other channels. Engaging with other like-minded people around certain topic will increase your authority and help you to gain new followers. Tweet with images and see what your audience is talking about, join the conversation and build your authority.

Here is another article from Crowdfire, in which they explain 25 ways to gain twitter followers. Some of the important ways are having a proper bio, Tweeting at the best time, maintain tweeting frequency and participate in Twitter chats to gain follower and build authority. This article too says engage with your audience, reply your mentions and interact with influencers. 

Both of the above articles have common points to gain followers and build authority.

Top 3 ways are as follows:

1. Follow people - Follow relevant people from your industry to get updated on your industry.
2. Engage - Engage with your audience, influencers, reply to mentions, like or retweet the relevant tweets to gain more visibility.
3. Twitter Chats - Participate in your industry related twitter chats to build you authority and gain followers.

These are simple tips for anyone who is new to twitter or want to get more followers and build authority.

What are your tips on growing twitter followers?

Share it in comments.

I am Varun Kumar from India. 

In Digital Marketing, Social media, Content Marketing, Blogging. 

I love to travel, photography and food.

Connect with me here:

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Linkedin - Click here to connect

PS: This article is written as an assignment for the 

Engagement & Nurture Marketing Strategies

by Northwestern University (http://bit.ly/1HOXtlA) on Coursera.