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Sunday, 17 January 2016

How to get inspirations from Startups in Blog writing

As a blog writer, we are always under pressure to write more blog post but with quality.

There are always pressures from content managers or blog owners on you to bring fresh and engaging content.

So, how can we get inspiration to write more blog post?

Blog writers like you and I can learn lots of thing from modern age startups. We have various similarities, by which we can take inspiration and enhance our blog writing.

Let’s explore it  :)

How to get inspirations from Startups in Blog writing

Startup – This is a big buzzword in business world nowadays, especially in the US, India, and China. These three countries are top 3 places in the world for startup activities. 

“Startup” word was 1st used by Forbes magazine in 1976. According to Wikipedia,

“Startup is an entrepreneurial venture or a new business in the form of a company, a partnership or temporary organization designed to search for a repeatable and scalable business model.”

Let’s explore; how startups work. Here we will not go in details, why some startups grow or why some startups fail. We will only seek inspiration from their best practices.

Generally, startups focus on following practices –
  1. Solution of a specific problem
  2. Cost Effectiveness 
  3. Target a Niche Market 
  4. Scalability

Let’s discuss; what you can learn from this.

1. Solution of a specific problem -   Most of the successful startups in the world are focusing on a specific problem of our day to day life activities like Shopping (Amazon, E-bay, Alibaba, Flipkart, Snapdeal etc) or Commuting within city (Uber, Ola) or Hotels (Oyo rooms) and more like this.

Blog writers too can focus on a specific problem in their blog writing about their target audience or industry. You can bring those problems in light and can suggest solutions & best practices based on your experience or industry research data.

Do some research, on topics before you start writing blog posts. If you are facing or have faced similar problems of that particular industry, you are the best person to write on that particular topic.

2. Cost Effectiveness – Startups are always trying to bring down the costs of their products/services to achieve cost effectiveness and to make it affordable to the consumers.

What is the significance of this in blog writing?

Good question; let’s try to find the answer.

As a blog writer, you know, we all need several tools to do topic research, video/photo editing, writing & publishing tools and many more.

Whether you are a freelance blog writer or works for a big brand or agency, you don’t want to exhaust your content marketing budget on blog publishing only. You all want to save money, so how to bring cost effectiveness in your blog writing.The solution is at your fingertips, just search the web and you will get lots of free and affordable tools to help in your blog writing or content production. You can outsource some of your projects on sites like freelance or Fiverr for as low as $5 to save some time and big money on costly tools (if you can’t afford these tools or you required them for one-time use only). Try them!

3. Target a Niche Market – Most of the startups even the Unicorns (startups having a market valuation of at least $1 billion) started their journey by targeting a Niche customer segment of a particular industry.

So, what does ‘Niche’ means! According to Wikipedia, “Niche market is the subset of the market on which a specific product/service is focused. The Niche market is highly specialized, and aiming to survive among the competition from numerous super companies.”

What this means to you as a blog writer.

Choose your blog’s topic by selecting a particular segment of an industry. Let’s say, you have a marketing background and you write marketing industry related blogs. But, you know marketing industry is a very big field having several segments like Advertising, Branding, Digital Marketing, Rural Marketing, Social Media Marketing, Influencer Marketing and so on and even these segments consist of various sub-segments individually.

So choose your sub-segment or your niche segment and become an expert writer of that field, to gain authority and make an impact among your blog writers.

 As you may remember Alibaba’s founder and chairman Jack Ma once said to Forbes magazine,

“EBay may be a Shark in the ocean, but I’m a crocodile in the Yangtze River. If we fight in the ocean, we lose, but if we fight in the river, we win.”

So it’s better to cater a niche market rather than fight in the bigger market and lost in the deep ocean.

4. Scalability – This is one of the best things, we can learn from startups. Every startup starts its journey by focusing on a niche market segment and later scales their products/services to the bigger market to tap bigger opportunities.

As a blog writer, what you can do to scale or expand your blog writing skills to other segments. If you carefully analyze, most of the industry have some common problems like talent management, financing, sustainability, cost management, better allocation of resources and so on. Can you relate some similar problems in the other niche markets with your market, if yes, research and co-relate and write on that particular topic. This will bring new light on that topic from an industry outsider.

“Don’t think about failures, you know how to swim in the river, now it’s time to explore the ocean.”

Conclusion – We all have hidden talent and resources to expand and grow like startups to produce the quality blog post.

Just Inspire yourself by Nike’ tagline –

“Just Do It.”

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